Writing for the Web
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Writing for the Web Training Material

Writing for the Web Training Materials are designed for trainers to develop the writing skills of marketers. Learn how to utilize keyword integration, develop persuasive writing skills and more!

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Seeing is Believing This sample manual to teach Writing for the Web is in MS Word format.

About Writing for the Web Training Material

Writing for the web is a learned skill. Learning how to balance the right information in an amazingly persuasive manner, while building it with Search Engine Optimization in mind, can be a tricky task.

But does it have to be? Writing for the Web Training Materials is designed to help print media writers make the transition to writing for the web. We’ve included practical guidelines and tips for engaging readers in a dialogue, using persuasion, breaking information into small pieces, adding audio and video, and an introduction to keyword generation and SEO.

These interactive training materials include a pre-assignment, detailed instructor guide, student guide, pre- and post-assessments, and a quick reference guide. You can also offer this training course as blended learning.