Adwords doesn’t have to be a scary program. It really is straightforward; but without the proper training, you could end up throwing money in the wind.
Adwords Campaign Training Materials are designed for trainers to develop the fundamental skills of the new business manager, marketers and sales team to minimize marketing budgets with a high ROI.
Our training materials are developed so that you can train with very little preparation time. This one-day course includes an introduction to pay-per-click advertising with Google Adwords, and then dives into generating powerful keywords and phrases, leveraging ad groups, setting pay-per-click budgets, using persuasive and influential copywriting, structuring an ad, adjusting the keywords based on metrics to increase click-throughs and conversions, the importance of good content on their website, and even how to use AdWords without a dedicated domain name.
These interactive training materials are fully customizable; include a pre-assignment, detailed instructor guide, student guide, pre- and post-assessments, quick reference guide, PowerPoint slides with compelling images, and more. If your staff would like like to learn from their mobile devices, ask about our blended learning.